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ORGANIZED CREATIVITY
Save 10+ Hours a Week with a Business That Runs Itself
The Ethical AI Lab helps you build a business backend that reflects your voice, respects your values, and works while you rest — with systems that scale you sustainably, not impersonally.
Prefer us to build it for you? Choose the Done‑For‑You upgrade — live within 2–3 weeks.
What most founders outsource for $10K+, you’ll own in 8 weeks — with clarity, ethics, and your creative voice intact.
As heard on Digital Demystified with Gina Kasmas
All your foundational systems, done-with-you — not dumped on you.
Trusted by creatives, consultants, and small business owners

→ Save 10+ hours per week
→ Reduce handover errors by 90%
→ Stay organized even while offline
Hear from our clients…
“I used to lose entire days to admin. Now I’ve got a system that runs in the background while I focus on my actual work. It’s saved me at least 12 hours a week, and a lot more if you count all the time I used to procrastinate.”

— Tanya, Designer
“The best investment was what this has done for my peace of mind. My stress levels have dropped significantly, because I finally feel on top of things, and stop worrying about all the things I think I must have forgotten to do.”

— Marcus, Technical Writer
“I’ve reclaimed enough time to finish my product launch. That project sat on my desktop for two years — now it’s live. The last time I tried this, my hair went grey. This time I'm energised and excited!”

— Ash, Wellness Business Owner
“For the first time in months, I have space to create again. I don’t feel like I’m drowning in to-dos. Now I can save my energy for my kids, instead of needing it for my spreadsheets.”

— Zahra, Artist & Educator
HOW IT WORKS
We build simple, scalable operations systems tailored to you.
1
Map Your Workflows
We analyze your current bottlenecks and design better systems.
2
Build + Automate
We install an AI system into your business to streamline how it runs.
3
Launch With Support
Your new system comes with onboarding docs, training, and async support.
What You'll Feel
Mental Relief
Freedom from constant decision fatigue and overwhelm.
Confidence
Trust in your systems to deliver consistently excellent results.
Peace of Mind
Knowing your business runs smoothly — even when you're offline.
Renewed Purpose
Time to create again with calm, clear, and aligned business design.
What's the Transformation?
Centralized Dashboard
A unified command centre where all your business operations flow seamlessly.
Automated Workflow
Clear, automated processes from inquiry to delivery, eliminating guesswork.
Time Reclaimed
Save at least 10 hours weekly on routine tasks — that's 40+ hours monthly back for you.
What We Build in The Lab:
Ready to reclaim your time and your sanity?
Let’s build a smarter, calmer business backbone.
💬 “What makes the Ethical AI Lab ethical?”
Most automation systems prioritize speed, scale, and sales - often at the expense of your values or your audience’s experience. The Ethical AI Lab is different.
We start with intention, not shortcuts. Every system we build centres:
Transparency instead of manipulation
Consent instead of pressure
Sustainability instead of burnout
Empowerment over dependency
Ethical, in this context, means:
✔️ Tech that respects your client’s time and trust
✔️ Systems that reflect your voice — not a generic funnel
✔️ Tools that serve your goals without sacrificing your values
It’s automation that feels human.
That’s what makes it ethical.
Have questions? See the FAQs below.
FAQs
💬 “Do I need to be tech-savvy to do this?”
Not at all. We guide you through every step, and most of the tech is set up with you or for you. You’ll learn just enough to feel empowered, not overwhelmed.
💬 “How much time will I need each week?”
Expect 1–2 hours per week for co-creation, review, or training. This is a done-with-you experience designed to fit around a real creative life — not hijack your calendar.
💬 “Will I actually use what we build?”
Yes, that’s the whole point. Everything we create is tailored to your offers, your systems, and your way of working. No fluff, no busywork. Just infrastructure you’ll lean on daily.
💬 “What platforms do you use?”
We primarily build using Notion, Tally, Make.com, and tools you already own (like Google Workspace or Stripe). If you have other tools, we’ll help you integrate them, or we simplify.
💬 “Is this a course?”
No. This is a guided systems-building experience. You’ll work alongside me (and my frameworks) to build real assets, not just learn theory.
💬 “What’s the difference between DFY and DWY?”
Done-With-You (DWY) means we guide you, co-create, and sometimes screen-share to walk through things live. Done-For-You (DFY) is for certain parts like your brand image pack or shortform video editing — we handle it so you don’t have to.
💬 “Can I add my own team later?”
Absolutely. Everything we build is designed to scale, so you can delegate or hire later without having to start over.
💬 “What if I already have some systems in place?”
Perfect. We’ll assess what’s working, what’s not, and either refine, integrate, or replace as needed. The goal isn’t to start over, it’s to create flow.
💬 “Is there a payment plan?”
Yes, you can pay upfront, in 2x monthly payments, or 4x fortnightly.
💬 “What kind of businesses is this best for?”
This lab is designed for creatives, consultants, coaches, and service providers who want systems that match their values, and who want to build without burning out or outsourcing their soul.
Copyright 2025 Catherine Gomersall Studio e: hello@catherinegomersall.com m: +61 416 802 808